Se7en supports real-time bidding via IAB OpenRTB API 2.5 specification.
OpenRTB enables programmatic bidding on individual ad impressions in real-time auctions. Buyers programmatically purchase inventory on an open exchange that lets many buyers bid in auctions on inventory from multiple publishers.
Banner bid request example:
{
“requestid”:”850984168edc00e565eb”,
“auction”:
{
“timeout”:790,
“currency”:”USD”
},
“impressions”:[
{
“id”:”c03e805b-cd57-403f-a0f5-3fba7d8c018c”,
“tid”:0,
“tagid”:”1815179825″,
“creativetype”:”banner”,
“sourcetype”:3,
“instl”:0,
“secure”:1,
“floorprice”:0.279,
“zoneid”:1581416,
“sizes”:[
{
“w”:320,
“h”:50
}],
“clickbrowser”:1
}],
“user”:
{
“id”:”00cc6f3bc63e422b”,
“dnt”:0,
“coppa”:0,
“language”:”en”,
“geo”:
{
“latitude”:40.66,
“longitude”:-122.34
},
“country”:”US”,
“useragent”:”Mozilla/5.0 (Linux; Android 9; KFMUWI Build/PS7321; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/92.0.4515.115 Safari/537.36″
},
“device”:
{
“id”:”5c574453-593c-45bc-80af-78662e3a6419″,
“ip”:”47.35.52.13″,
“carrier”:”Spectrum”,
“connectiontype”:2,
“system”:”android”,
“category”:”GAID”,
“environment”:”inapp”,
“lmt”:0
},
“publisher”:
{
“id”:”1007311″
},
“app”:
{
“id”:”1623204″,
“bundle”:”com.freemannew.videoforyoutube”,
“storeurl”:”https://play.google.com/store/apps/details?id=com.freemannew.videoforyoutube”,
“name”:”App1007311 ”
}
}
}
Video bid request example:
{
“post”:
{
“id”:”8509955b87013cc2b569″,
“imp”:[
{
“id”:”3b833e3a-d883-40d1-91d8-feba737062d2″,
“video”:
{
“mimes”:[“video/3gpp”,”video/3gpp2″,”video/mp4″,”video/quicktime”,”video/x-m4v”],
“minduration”:1,
“maxduration”:300,
“protocols”:[2,5],
“w”:300,
“h”:250,
“linearity”:1,
“api”:[3,5],
“pos”:1
},
“tagid”:”846556869″,
“bidfloor”:1.612,
“secure”:1,
“instl”:0
}],
“app”:
{
“id”:”0ab4178943d80ec0″,
“name”:”MeetMe: Chat \u0026 Meet New People”,
“cat”:[“IAB14”],
“bundle”:”com.myyearbook.m”,
“publisher”:
{
“id”:”1005543″
},
“keywords”:”social”,
“storeurl”:”https://play.google.com/store/apps/details?id=com.myyearbook.m”,
“domain”:”meetme.com”
},
“device”:
{
“ua”:”Dalvik/2.1.0 (Linux; U; Android 9; LM-Q720 Build/PKQ1.190302.001)”,
“ip”:”104.53.94.192″,
“geo”:
{
“lat”:38.6157,
“lon”:-121.5053,
“country”:”USA”,
“region”:”CA”,
“city”:”Sacramento”,
“zip”:”95833″,
“type”:2
},
“dpidsha1″:”2ab48203d40a33e0164675d7da8a78ad2db7b984”,
“dpidmd5″:”a90bb16435c0586f9925b0b4ac6f2641”,
“carrier”:”AT&T U-verse”,
“language”:”en”,
“model”:”LM-Q720″,
“os”:”ANDROID”,
“osv”:”9″,
“h”:2034,
“w”:1080,
“connectiontype”:2,
“devicetype”:4,
“ifa”:”6248d08a-5272-4219-983f-f870500ca323″
},
“user”:
{
“id”:”6f18d5ee032e95ae”,
“yob”:1982,
“gender”:”M”,
“ext”:
{
“consent”:””
}
},
“test”:0,
“at”:1,
“tmax”:224,
“cur”:[“USD”],
“bcat”:[“IAB25-2″,”IAB14-1”],
“badv”:[“amolatina.com”,”com.fungames.sniper3d”,”candycaneapps.com”,”clover.co”,”bumble.com”,”zoosk.com”,”match.com”,”pof.com”,”badoo.com”,”yubo.live”,”lumenapp.com”,”mocospace.com”,”happn.com”,”tinder.com”,”iflirts.com”,”udates.io”,”bigo.tv”,”younow.com”,”grindr.com”,”lovinga.com”,”datemyage.com”,”jaumo.com”,”flingdatingapp.com”,”wildlifestudios.com”,”wechat.com”,”dating.com”,”cmcm.com”,”liveme.com”,”chatdate.app”,”hotornot.com”,”adv_621_dom.com”],
“source”:
{
“fd”:0
},
“regs”:
{
“ext”:
{
“us_privacy”:”1YNY”,
“gdpr”:0
}
},
“ext”:
{
“partnerid”:29
}
}
}